Explains, not just shows
Every morning a short note: what moved, the likely cause, the one thing to do about it. Written in plain language, in English or Arabic.
Every channel in one view. AI explains what changed, the model says what to do next.
Organic, paid, retargeting, CRM and revenue in one screen your CEO can read. Short written summaries of what moved and why, alerts before budget burns, and a recommended next action. Add marketing mix modelling and it also tells you what each channel truly adds to revenue and where the next dirham should go. Built on the tools you already use. Yours to keep.
10+brands reported on one platform, Majid Al Futtaim
8markets, one source of truth
14days from access to live
Results achieved by Pulse founders in previous in-house roles. Brands named are prior employers, not current Pulse clients.
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A real build, anonymised, on a 30-minute screen share.
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What you get here that you don't get from a reporting tool or an agency PDF
Dashboards are easy to sell and hard to keep alive. Here is the difference.
Topic
The usual
At Pulse
Who builds it
A BI contractor who leaves when the invoice clears
The people who ran reporting for 10+ brands, then stay for monthly tuning
What it covers
Ad platforms only, or web only
Organic, paid, retargeting, customer database and revenue in one view
What it says
Charts. You work out what they mean.
A written summary every morning: what moved, why, what to do. In English or Arabic.
What it decides
Last click gets the credit
Marketing mix modelling shows what each channel truly added, online and offline
How you pay
Per seat, per month, forever
One build price. You own it. No monthly platform fee from Pulse.
Your data
Copied into someone else's warehouse
Read-only access, stays in your accounts, revocable by you
What it looks like
Sample data. Yours is configured to your channels, targets and language.
What changes in the first 30 days
The build takes 14. The habit change takes the rest of the month.
Topic
Before
After
Days from month end to a report
12 days
Same day
Definitions of a lead in the building
3
1
Time to answer “why did CPA rise?”
A meeting next week
One paragraph, this morning
Who can read it
The analyst
The CEO
Sources that agree with each other
0 of 4
4 of 4
Typical of the accounts the founders have set up. Yours depends on how many sources you connect and how clean the customer database is.
What it does for you
Three jobs a monthly PDF cannot do.
Alerts before budget burns
Spend without conversions, a campaign limited by budget, a tracking tag that stopped firing. You hear about it the same day, not at month end.
One number per question
Cost per customer, marketing efficiency, revenue by channel, follow-up speed. Google, Meta and your CRM finally agree because the dashboard decides which one counts.
Marketing mix modelling: what actually drove revenue
Click tracking shows what got the last click. A mix model shows what each channel, online and offline, truly added, and where spend stops paying back.
Incremental, not last-click
Built on Google's open-source marketing mix framework: Bayesian, transparent, and able to include brand, video, radio, out-of-home and promotions that pixels never see.
A budget plan, not a chart
The output is a reallocation: which channels to cut, hold or grow, by how much, and the revenue that plan should return. Refreshed as new data arrives.
Inside the same dashboard
Model results sit next to the live numbers, so the AI summary can say "search is past its efficient range this week" instead of only reporting the spend.
| Good fit when | Not yet when |
|---|---|
| Spending across three or more channels, including any offline or brand activity | One or two digital channels only; clean attribution answers the question |
| 18 to 36 months of weekly spend and revenue history | Under 18 months of data; start the dashboard now and model later |
| A budget decision coming up: annual plan, new market, new channel | No decision to make; a model without a decision is a report |
First model in four to six weeks from data hand-over. Delivered with the dashboard or on its own.
Built on what you already use
No migration. Read-only access to the accounts below, agreed in writing.
Google AdsMeta AdsLinkedIn AdsTikTok AdsSnapchat AdsGoogle Analytics 4Search ConsoleHubSpotSalesforceZohoBrazeBloomreachKlaviyoShopifyWooCommercePower BILooker StudioBigQueryAnything with an export
Platforms Pulse can work with. No certification, partnership or endorsement is claimed.
Fourteen days
What happens between access and go-live.
Days 1–3: connect
Read-only access granted, sources connected, one definition agreed for each number that matters.
Days 4–10: build
Layout, alerts and AI summaries built and checked against your existing reports so nothing silently disagrees.
Days 11–14: hand over
Your team trained in one session. You own the workspace. Optional monthly tuning after that.
One thing free: your current report, scored
Send the link to whatever you get today, a PDF, a sheet, a dashboard. By Monday you get one page: the ten checks a report has to pass before anyone can act on it, where yours passes and fails, and the one number that is probably wrong.
It is the first step of our connect phase, on us. No call, no follow-up sequence.
Start the free report check
One page, by Monday. No call needed.
Done. Report check by Monday.
Check your inbox for a confirmation.
Who builds it
The people who ran reporting for a group of 10+ brands.
Aliaa Mohamed
Growth and paid media. L'Oréal, Samsung, VOX Cinemas, Chalhoub.
Ahmed Sewilam
Data, analytics and AI systems. Digital operations for 10+ Majid Al Futtaim brands in 8 markets.
Nariman Mohamed
Brand and web design. Led HONOR's GCC creative team for five years.
Questions people ask first
Short answers, written so search engines and AI assistants can quote them.
Is anything free?
One thing: a one-page check of your current report against the ten things a report needs before anyone can act on it, delivered by Monday. The dashboard build and the mix model are quoted on their own.
What does the dashboard connect to?
Google Ads, Meta, LinkedIn and TikTok ads; GA4 and Search Console; HubSpot, Salesforce, Zoho, Braze, Bloomreach and Klaviyo; Shopify and other commerce platforms. Anything else connects through an export or webhook.
How long until it is live?
Fourteen days from access being granted for a standard build: connections in week one, layout, alerts and AI summaries in week two.
Do we own it?
Yes. It runs in your own accounts and you keep it if we stop working together. There is no per-seat licence and no monthly platform fee from Pulse.
What does the AI actually do?
It reads the connected numbers and writes a short explanation of what changed, why, and what to do next. It alerts you when spend runs without results. It does not change anything in your accounts.
What is marketing mix modelling and do we need it?
Marketing mix modelling uses statistics on weekly spend and sales data to estimate what each channel, including offline and brand activity, actually adds to revenue, independent of click tracking. It suits businesses spending across several channels with at least 18 months of history. Below that, the dashboard and clean attribution are the better first step.
What data does the mix model need?
Weekly spend and impressions by channel, weekly revenue or conversions, and any known drivers such as promotions, seasonality and price changes, for 18 to 36 months. Google, Meta and other platform data can be pulled directly; offline spend comes from your finance records.
Is our data secure?
Access is read-only, agreed in writing before we start, and revocable by you at any time. Data stays in your accounts and your own reporting workspace.
One screen for what happened. One model for what to do next.
Thirty minutes on a screen share is enough to see whether it fits.
Book the demo