Case studies · MENA marketing results
Real work.
Real numbers.
Real brands.
Pulse's founders have led marketing, growth and creative work inside some of MENA's most demanding brands. Below is a selection of documented, verifiable case studies — the metrics that got us out of in-house and into building this studio.
All work below was delivered by Pulse operators (Aliaa Mohamed, Ahmed Sewilam, Nariman Mohamed) during prior in-house or agency roles. Companies mentioned are cited as historical employers, not current Pulse Agency clients.
−80% CPA and 1931% ROAS across a multi-market cinema chain.
Context. VOX Cinemas is the leading multiplex cinema brand in MENA, operating across the UAE, Saudi Arabia, Egypt, Kuwait, Oman, Bahrain, Lebanon and Qatar. Marketing performance was fragmented across country teams with high CPAs and poor attribution.
What we did. Rebuilt the full-funnel paid media strategy across Meta, Google, TikTok and Snapchat. Deployed unified attribution with server-side event tracking. Consolidated country-level buying into a central buying desk with performance dashboards. Rebuilt the CRM lifecycle — from ticket purchase confirmation to loyalty tier upgrades.
Outcome. Cost per acquisition dropped 80% across the portfolio. Blended ROAS reached 1931% on the highest-performing campaigns. Email revenue grew 40× over 18 months as CRM automation replaced manual sends.
Delivered by: Ahmed Sewilam (Marketing Technology & Automation Lead, MAF Entertainment).
−80%
CPA reduction
1931%
Blended ROAS
40×
Email revenue growth
8
Markets unified
+53% organic traffic YoY at the region's newest snow-park.
Context. SNOW Abu Dhabi is Majid Al Futtaim's largest snow-park experience in the region, launched in Reem Mall. Post-launch, organic search performance was underdeveloped — brand queries dominated but discovery and intent traffic lagged.
What we did. Ran a technical SEO audit and rebuilt the site architecture. Deployed bilingual (Arabic + English) content strategy covering ticket buying, attractions, events and family activities. Built comprehensive local SEO (Google Business Profile, Apple Maps, Bing Places, regional directories). Migrated to server-side Analytics with GA4 + BigQuery for deeper insight.
Outcome. Organic search traffic grew 53% year-over-year. Non-brand impressions doubled. Ticket conversion from organic increased ~35%. Featured snippets and knowledge-panel presence captured across "things to do in Abu Dhabi" and "snow park UAE" clusters.
Delivered by: Ahmed Sewilam (Marketing Technology Lead) + Aliaa Mohamed (Growth & CRM Lead).
+53%
Organic traffic YoY
+35%
Ticket conversion from organic
2×
Non-brand impressions
100/100
Lighthouse rebuild
Five years leading HONOR's GCC creative engine across 6 markets.
Context. HONOR is a global smartphone brand competing in the GCC premium segment against Samsung, Apple and Xiaomi. Regional creative was inconsistent across UAE, KSA, Kuwait, Qatar, Bahrain and Oman — with local execution diverging from global brand guidelines.
What we did. Built and ran the regional creative studio for HONOR MENA. Led campaign concept, design, motion, video and localisation across every product launch. Established brand consistency guidelines while respecting cultural nuance across Arab and expat audiences. Managed junior creatives and external production partners.
Outcome. Consistent brand execution across 6 GCC markets over 5 years. Multiple award-nominated campaigns. Reduced creative production cost by ~40% by centralising the studio. Trained a MENA creative pipeline that continues to operate today.
Delivered by: Nariman Mohamed (Regional Creative Lead, HONOR MENA).
5yrs
GCC creative leadership
6
Markets aligned
−40%
Production cost reduction
50+
Product launch campaigns
Meezan — a bakery ops system built in weeks, deployed on a single Windows PC.
Context. Al Jenaan Bakeries in Ajman was running daily operations across ovens, staff, sales and inventory using WhatsApp messages and paper receipts. Off-the-shelf POS options quoted AED 3,000+ per month per location with steep learning curves, mandatory internet, and rigid workflows that fought the bakery's real process.
What we built. Meezan — a lightweight, offline-first bakery operations system tailored to the exact daily reality of running a bakery. Batch inventory tracking, sales entry, staff shifts, waste management, daily reporting. Runs entirely on a single Windows PC in the bakery — no internet dependency, no monthly SaaS fee, no per-user licensing.
Outcome. Live production system deployed in Ajman. Full source code owned by the client. Zero recurring cost after build. Staff onboarded in one afternoon. Reporting that previously took hours across WhatsApp threads now takes one click.
Delivered by: Ahmed Sewilam (Systems Lead) · Ongoing support from Pulse.
0
Monthly SaaS cost
Offline
Zero internet dependency
1 PC
Full operations on one machine
Owned
Full source code, client-owned
Also delivered
L'Oréal Middle East · Samsung Gulf · Chalhoub Group.
Revenue Growth Management across L'Oréal MENA brand portfolio.
Led pricing, promotion and portfolio strategy for major beauty and luxury brands under L'Oréal Middle East. Built AI-driven pricing models, category analytics and shopper insights that shaped commercial planning across GCC retail partners.
Delivered by: Aliaa Mohamed (RGM Lead).
CRM lifecycle transformation across Samsung GCC consumer base.
Rebuilt the Samsung Members app engagement and CRM lifecycle across the Gulf. Deployed personalisation, journey automation and post-purchase engagement across a customer base of millions.
Delivered by: Aliaa Mohamed (CRM Manager, Samsung Gulf).
Foundation data analytics work across the region's largest luxury retailer.
Built master-data infrastructure and analytical foundations across Chalhoub's regional luxury brand portfolio. Reporting, KPI frameworks and executive dashboards that informed regional decisions.
Delivered by: Aliaa Mohamed (Master Data Analyst).