Pulse
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Services · AI marketing · Websites · Growth · Design · Bespoke Systems

Five services.
One senior team.
Zero handoffs.

A Dubai growth studio for UAE, GCC and MENA brands. Pulse combines AI marketing intelligence, high-converting websites, growth marketing automation and brand design — delivered directly by three senior operators from Majid Al Futtaim, L'Oréal, HONOR, VOX Cinemas and Chalhoub.

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01 · AI Marketing Intelligence

Marketing dashboards, attribution and AI-driven decisions.

MENA marketing teams are drowning in data and starving for insight. We build real-time marketing intelligence systems that turn campaign chaos into clear, prioritised action — powered by the same AI tools we use inside global enterprises like Majid Al Futtaim.

  • Cross-channel dashboards — unify Google Ads, Meta, TikTok, LinkedIn, GA4, Salesforce and Shopify data in one live view.
  • AI attribution and MMM — understand which channels actually drive revenue, not just clicks.
  • Predictive insights — LTV modelling, churn prediction, campaign forecast.
  • Marketing automation — trigger-based workflows across Bloomreach, HubSpot, Klaviyo, Braze.
  • Custom AI tools — internal copilots for reporting, briefs, creative critique and campaign planning.

Typical clients: mid-market to enterprise MENA brands with AED 500K+ annual marketing spend, distributed teams, and multiple data sources.

96%

of UAE marketing leaders say AI adoption is a top priority (Ipsos MENA, 2025)

02 · Websites and Digital Products

Fast, converting websites — built by operators, not template shops.

Most MENA agencies build slow WordPress sites that fail Core Web Vitals, kill SEO and cost you conversions. We build lightweight, hand-crafted sites that score 100/100 on Lighthouse, load in under a second, and turn visitors into pipeline.

  • Business websites — corporate, agency, professional services, real estate.
  • High-converting landing pages — for paid campaigns, launches, lead generation.
  • E-commerce — Shopify, Adobe Commerce (Magento), custom stacks.
  • SaaS and internal tools — Next.js, React, Supabase, custom backends.
  • SEO and GEO ready — semantic HTML, structured data, llms.txt, sitemap, robots — built in, not bolted on.
  • Bilingual — English and Arabic, RTL-aware, culturally localised.

Deliverables: design system, production code (yours to own), Cloudflare deployment, analytics setup, ongoing support.

<1s

first paint on real 4G mobile devices — the ceiling for competitive MENA SEO in 2026

03 · Growth Marketing and Automation

Full-funnel growth — paid, organic, retargeting, CRM. One team.

MENA growth is fragmented across five agencies pointing fingers at each other. Pulse runs the entire growth engine in-house — from cold acquisition to CRM lifecycle to lapsed-customer win-back — with one dashboard, one owner and one number to hit.

  • Paid media — Google Ads, Meta, TikTok, Snapchat, LinkedIn. Full-funnel campaigns with real attribution.
  • Organic and SEO — technical SEO, content strategy, bilingual (Arabic + English) optimisation, GEO for AI search.
  • Retargeting and abandonment — cart, browse, funnel drop-off campaigns across every touchpoint.
  • CRM lifecycle — welcome flows, win-back, loyalty, VIP journeys in Bloomreach, HubSpot, Klaviyo, Braze.
  • Conversion rate optimisation (CRO) — landing page tests, checkout optimisation, form and funnel work.
  • Marketing operations — Segment, GTM, event tracking, consent management, server-side tagging.

Track record: −80% CPA and 1931% ROAS at VOX Cinemas · +53% organic YoY at SNOW Abu Dhabi · 40× CRM revenue growth across MAF Entertainment brands.

40×

CRM revenue growth delivered across MAF Entertainment brands

04 · Brand and Creative Design

Brand systems, campaigns and creative — that actually get made.

Big agencies deliver beautiful brand books that never see the light of a live campaign. Pulse delivers brand identity that ships — because the same team that designs it also runs the growth campaigns using it. Consistency, speed, and creative that performs.

  • Brand identity — logo systems, colour, typography, tone, brand guidelines.
  • Campaign creative — static ads, motion, video, launch films, brand campaigns.
  • Graphic design — decks, reports, sales collateral, print, exhibition, packaging.
  • Motion and video — After Effects, DaVinci, Premiere, drone, on-location.
  • Music and sound — original sound design, campaign music, jingles.
  • UI and product design — Figma design systems for web and app.

Portfolio credibility: 5 years leading HONOR's GCC creative engine · Emaar campaign work · APCO strategy · Hikvision brand.

5yrs

leading HONOR GCC creative direction across 6 Gulf markets

05 · Bespoke Systems & Custom Software

Software your business needs, built to fit — not force-fit.

Off-the-shelf POS, inventory and operations tools break at the exact moment your business gets serious. We build lightweight, offline-first custom systems that fit your workflow instead of forcing your team to fit theirs — from bakery inventory to retail POS to internal admin tools. Owned by you, deployed on your hardware, no monthly SaaS bleed.

  • Meezan — our flagship bakery & retail operations system (built for Al Jenaan Bakeries, Ajman). Inventory, sales, batch tracking, waste management, staff shifts. Runs offline on a single Windows PC. Zero monthly cost.
  • Custom POS & inventory — F&B, retail, wholesale — tuned to your SKUs, workflow and reporting needs.
  • Internal admin tools — sales pipelines, project trackers, approval workflows, custom CRMs for teams under 50.
  • Data warehousing & ETL — pull data from Shopify, HubSpot, GA4, Meta, Google Ads into one clean source of truth for reporting.
  • AI copilots — custom internal AI tools for briefs, reporting, creative review, competitor analysis.
  • Automation scripts — one-time or scheduled scripts that eliminate manual reporting, data entry, or repeat tasks.

Deliverables: production software, full source code (yours to own), deployment package (Windows/Mac/web), user documentation, 30-day support.

Why bespoke over SaaS: you own the code, no per-user licensing, no annual price hikes, no vendor lock-in, works offline, tuned exactly to your workflow.

Meezan

Live production system running Al Jenaan Bakeries operations in Ajman. Built by Pulse, owned by client.

How we engage

Three ways to work with Pulse.

First three retainer spots open for this quarter.

Start with a 30-minute discovery call. We'll tell you what's realistic and quote fixed pricing.

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