What we watch
Every live ad from up to ten competitors on Meta, TikTok, Snapchat and Google, their landing pages, offers and prices, and who ranks for your search terms.
Paid media, run as a system. Six steps, one cycle.
Every ad platform you use, run as one system: audit, findings, report, execute, monitor, learn. AI does the reading. A founder approves every change.
Pulse Agency is a Dubai growth studio that runs paid media across every major ad platform, including Google, Meta, TikTok, Snapchat, LinkedIn and ChatGPT ads, for UAE and GCC businesses as a six-step system: audit, findings, report, execute, monitor, learn, with competitive analysis built in.
For: Businesses spending AED 10,000 a month or more on ads that want a senior person accountable for every change.
−80%cost per acquisition, VOX Cinemas, 8 markets
1,931%return on ad spend, same programme
Results achieved by Pulse founders in previous in-house roles. Brands named are prior employers, not current Pulse clients.
Start with the audit
Tell us about the account. We reply the same working day with scope and a quote for the audit.
Received. We'll reply today.
You'll get the audit scope and quote by email. To move faster, pick a time to talk.
How the cycle runs
What we learn at the end feeds the next audit. How often the cycle repeats is agreed with you per account.
Audit
Review the ad accounts, tracking and CRM against seven checks in four areas.
Findings
One line per issue: what we found, the fix, and a rating of critical, medium or low.
Report
One written plan: summary, starting numbers, every finding ranked, what to fix first. You sign it off before anything is built, and you keep it either way.
Execute
Three approved changes. Settings saved, built, checked by a second person, launched within an agreed budget.
Monitor
Ten minutes every day, thirty every week, ninety every month. Every change logged with a date.
Learn
Every change gets a verdict against the starting numbers: scale, keep or stop. What we learn feeds the next audit.
Findings are ranked by severity, then by revenue, leads or spend at risk.
What you get here that you don't get from a certified agency
Every agency on the first page of Google says certified, award-winning, leading. Here is what we say instead.
Topic
The usual
At Pulse
Who runs the account
A senior pitches, a junior runs it
The founder who pitched runs it. There are no juniors.
Certification
The badge is the pitch
Certified on the platforms we run. We lead with results, not the badge.
How you pay
A fee that grows with your spend
A fixed monthly fee. Spend more, pay the same.
Platforms
Google and Meta, a partner for the rest
Google, Microsoft, Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and ChatGPT ads. One team.
Changes
Made, then reported
Proposed, approved by you in writing, then made and logged
What you see
A monthly PDF
A report you keep, a weekly number, and your competitors' ads every Monday
Creative
Media bought, creative outsourced
Snapchat lenses, TikTok Spark and video cuts built by the same three people
Competitive analysis, built in
You should never learn about a competitor's offer from a customer. Every account gets this from the audit onwards.
What you get
In the audit: a full read of the field, the hooks and offers that have run longest, and the gap nobody is filling. Every Monday after: one page of what changed.
What it changes
The three new ads each week answer what competitors launched. Budget moves when a rival's offer starts pulling your search terms. Nothing is decided blind.
Account rescue, fixed price
For accounts that are suspended, bleeding, or limited by policy flags. A separate service with its own price, so you don't need the full audit to get help this week.
Suspended for "circumventing systems" and nobody explains why. Spend running with no conversions for a fortnight. A disapproval that keeps coming back. These have known causes and a fixed set of fixes.
Day 1: diagnose
Read-only access, the policy history and the last 30 days of spend. You get a written cause and a quote the same day.
Days 2–5: fix
Appeal drafted and filed, offending assets and destinations corrected, wasted search terms and placements cut, tracking checked so the account is worth reactivating.
Day 5: hand back
Account live or the appeal in progress with a dated log of everything changed. Stay for management or take it in-house.
Fixed price agreed before day one. If we can't find a cause, you don't pay.
Special placements we build, not just buy
Formats that need creative production as much as media, delivered by the same team.
Snapchat lenses and filters
Sponsored AR lenses and location filters, built in-house, measured on shares and visits.
- A mall opening: a lens that drops the new store's mascot into the user's street, geofenced to the emirate for launch week.
- Ramadan: an iftar countdown filter available only inside your restaurant's mall, shared to bring friends.
- National Day: a brand-coloured face lens with a "show it at the counter for 10% off" mechanic that tracks redemptions.
TikTok Spark Ads and creator content
Boosted organic posts from your account or a creator's, with usage rights and whitelisting handled before the first dirham.
- A skincare brand: three creators film a morning-routine video each; the best one is boosted for 30 days with a shop link.
- A car dealer: the sales manager's walkaround video that went organic-viral, boosted to in-market buyers in the UAE.
- A gym: a member's transformation post, rights secured, run as the ad with a free-trial form.
WhatsApp and lead formats
Click-to-WhatsApp, Instagram lead forms and LinkedIn lead-gen forms wired into your customer database, with reply time tracked.
- A property developer: click-to-WhatsApp ad, first reply from a real agent inside two minutes, viewing booked in the thread.
- A clinic: Instagram lead form with "preferred day" and "concern" fields, routed to the right doctor's diary.
- A B2B software firm: LinkedIn lead-gen form pre-filled from the profile, pushed to the CRM with the ad that generated it.
Platforms Pulse can work with. No certification, partnership or endorsement is claimed. Final scope depends on account access, available APIs and project needs.
Where the first audit finds the money
Typical shares of spend recovered in a first cycle on a UAE account spending AED 30k to 300k a month. Yours will differ; the categories rarely do.
Around a third of most accounts' spend is doing nothing. Not because anyone is careless, but because nobody has read every search term, every placement and every audience overlap in a year. The first cycle does exactly that, and the recovered budget usually funds the next three changes on its own.
Ranges observed across founder-run accounts at previous employers and Pulse client work. Stated as typical, not guaranteed.
What the audit checks
Seven checks, more than 500 individual tests.
| Check | What we look for | Typical finding |
|---|---|---|
| Business | Goals, customers and value | No shared definition of a qualified lead |
| Tracking | Broken or double-counted conversions | Google and Meta both claiming the same sale |
| Search ads | Spend that never converts, on Google and Microsoft | Searches from outside the UAE eating a third of budget |
| Social ads | Ad fatigue and overlapping audiences on Meta, TikTok, Snapchat and LinkedIn | Two ad sets bidding against each other for one audience |
| CRM | Slow follow-up, wrong revenue | Leads called days later; refunds counted as sales |
| Competitors | Their live ads, offers and prices | Competitor launched a new offer you're not answering |
| Creative | Ads that have stopped working | Same video running 90 days, click-through halved |
How AI fits, and where it stops
AI reads and proposes. A person decides. Nothing changes in your account until the person leading your account approves it.
Your ad accounts
Which search terms spent over AED 400 with no conversions in 30 days?
Reads live data from every connected ad platform and your analytics, then proposes bid, budget and negative-keyword changes for approval.
Your market
Which new ads and hooks did our competitors launch this week?
Competitors' live ads, landing pages, offers and prices are collected every Monday and summarised in one page.
Your videos
Make a 9:16 version with subtitles for Reels.
Existing ads are cut, resized and captioned so every placement gets the right format without a new shoot.
One thing free: your competitors' ads, every Monday
Not the audit. That's paid, and worth it. This is the weekly half of our competitive analysis, on us, for four weeks.
Name up to five competitors. Every Monday you get one page: the ads they launched that week on Meta, TikTok, Snapchat and Google, their hooks, offers and landing pages, and the ones that have run longest, which is the surest sign they work. No call, no follow-up sequence. If it's useful, you'll know what to do next.
Start the free competitor watch
Four Mondays. Unsubscribe with one click.
Done. First report next Monday.
Check your inbox for a confirmation.
Who runs it
A founder leads every account.
Aliaa Mohamed
Account lead. Paid media and CRM across L'Oréal, Samsung, VOX Cinemas and Chalhoub.
Ahmed Sewilam
Tracking, data and the AI tooling. Digital operations for 10+ Majid Al Futtaim brands in 8 markets.
Nariman Mohamed
Creative. Led HONOR's GCC content team for five years.
Questions people ask first
Short answers, written so search engines and AI assistants can quote them.
Is anything free?
One thing: a weekly one-page report of your competitors' new ads, hooks and offers, every Monday for four weeks. The audit itself is paid and quoted on its own, and it ends with a written report you keep whether or not we continue.
How do you charge?
A fixed monthly fee agreed per account. It does not rise with your ad spend, and the tools we use are flat-fee too, so the cost of running a large account is the same as a small one.
Does AI make changes to our ad accounts?
No. AI reads the accounts, finds wasted spend and proposes changes. A senior account lead reviews and approves every change before it goes live, and every change is logged with a date.
Our Google Ads account is suspended. Can you help?
Yes. Account rescue is a fixed-price service on its own: cause diagnosed and quoted on day one, appeal filed and the account cleaned up by day five, with a dated log of every change. If we can't find a cause, you don't pay.
Do you do competitor analysis?
Yes, on every account. The audit includes a full read of up to ten competitors' live ads, hooks, offers, landing pages, prices and search rankings. After that you get a one-page update every Monday, and the week's new ads are built to answer what they launched.
Which platforms can you connect?
Search: Google and Microsoft. Social: Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit and X. AI answers: ChatGPT ads. Programmatic and retail: Criteo and StackAdapt. Plus GA4, Search Console, HubSpot, Zoho, Klaviyo, Shopify, WooCommerce and Magento. Anything else connects through a webhook.
Start with the audit. Keep the report either way.
We take on a limited number of accounts at a time so every one gets a founder as account lead.
Request the audit scope