Cookie Policy

This Cookie Policy explains how Pulse Agency ("Pulse", "we", "us") uses cookies and similar technologies on pulseagency.ae.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use it and, for some cookies, deliver personalised advertising.

Similar technologies — including local storage, pixels and tags — work in much the same way and are covered by this policy.

2. Categories of cookies we use

2.1 Strictly necessary cookies (always active)

These cookies are essential for the Website to function. They enable core functionality like page navigation, security features and remembering your cookie preferences. The Website cannot function properly without them, and they do not require your consent.

2.2 Analytics cookies (consent required)

These cookies help us understand how visitors use the Website — which pages are most useful, how long people stay, where they came from. We use this to improve the Website. All analytics data is aggregated and does not identify individual visitors.

Provider: Google Analytics 4 (GA4)
Purpose: Website usage analytics, traffic sources, page performance
Retention: Up to 14 months

2.3 Marketing cookies (consent required)

These cookies track visitors across websites to display advertisements that are relevant and engaging. They may be used to build a profile of your interests and show you targeted ads on other sites.

Providers: Google Ads, Meta (Facebook/Instagram) Pixel, LinkedIn Insight Tag
Note: marketing cookies are only loaded when explicitly consented and once corresponding pixels are installed on the Website.

2.4 Functional cookies (consent required)

These cookies enable enhanced functionality and personalisation — such as remembering your preferences, chat widgets or embedded content.

3. Cookies currently on this Website

The exact cookies vary based on your consent choices. A live, always-current list is available via the cookie preference centre — click the small floating cookie icon at the bottom of any page to view.

Typical cookies include:

• cky_consent — records your consent choices (necessary, 1 year)
• _ga — Google Analytics visitor identification (analytics, 2 years)
• _ga_[ID] — Google Analytics session state (analytics, 2 years)
• __cf_bm — Cloudflare bot management (necessary, 30 minutes)

4. Managing your preferences

You control what cookies you accept. Options:

• Cookie banner — first-visit prompt lets you Accept, Reject or Customise
• Preference centre — click the small floating cookie icon at any time to change your choices
• Browser settings — most browsers let you block or delete cookies (see instructions for Chrome, Firefox, Safari, Edge)

Rejecting analytics or marketing cookies may reduce site personalisation but will not affect core functionality.

5. Consent Mode

We use Google Consent Mode v2 to respect your choices. When you reject analytics or marketing cookies:

• No cookies are set by those categories
• Google Analytics may still collect anonymous, aggregated modelled data (no cookies, no personal identification)
• You are not tracked across devices or sessions

6. Third-party cookies

Some cookies are set by third-party services we use. These providers have their own privacy and cookie policies. Key providers:

• Google — analytics, ads. See policies.google.com/privacy
• CookieYes — consent management. See cookieyes.com/privacy-policy
• Cloudflare — hosting and security. See cloudflare.com/privacypolicy

7. Changes to this policy

We may update this Cookie Policy to reflect changes in the cookies we use or legal requirements. The "Last updated" date at the top shows the most recent revision.

8. Contact

Questions about cookies or your preferences? Email contact@pulseagency.ae.

See also our Privacy Policy and Terms of Service.